Tag Archives: strategy

Video Marketing PowerSession, Social Media Camp 2012

I’ll be speaking in the Sidney room at Social Media Camp 2012, which takes place June 8th and 9th in Victoria, BC! Come see my presentation at Power Session on Saturday at 1:00PM  – all about Video Marketing and strategies for beginners and intermediate marketers:

Session Title
Video Marketing Strategy: Plans that Works!

Session Extract
Video is taking over.  In the world of online marketing, video is now seen as an integral part of any serious project.  But just having video doesn’t mean your project will succeed.  In fact, if you don’t start with an effective game plan your video could even do damage!

In this highly insightful presentation, veteran promotional videographer Christopher Ruffell will guide you through the hurdles of building an effective video marketing strategy.  Using real life examples from a variety of industries, causes and budgets, he will show you the step-by-step building blocks that will take the mystery out of great video implementation and lead your project to success.

About the Speaker
Christopher Ruffell has been a professional videographer for over a decade.  He has developed viral video such as the UVic Lipdub, promotional video for developments such as internationally recognized Dockside Green and music videos which have been featured on Much Music TV. He is the founder of ReelMarketer.com, an online source for video marketing experts and entrepreneurs which features high profile interviews, featured tips and tutorials.  Christopher owns and operates Aclara Promotions, a quality oriented video marketing company located in Victoria, BC.

4000+ Views! Westhills BC Development in Langford


Westhills BC 1 Minute Tour Video

4000 views on this piece I produced through Aclara Promotions!

This video has been embedded into the Westhills website for over year, and is a great example of ‘opt-in’ marketing. For each view, someone had to press the play button by choice. Even more exciting is that 4000 views @ 1minute = 66 HOURS of exposure time!

And this doesn’t even take into account repeat views, or multiple viewers at the same screen. Even a simple metric like [views] + = [total run time] gives a good taste how powerful online video is!

What is Westhills?

” A master planned community celebrating the values of environmental stewardship, sustainability and active living in a beautiful West Coast setting. ” Visit today: www.westhillsbc.com